Mystery Dining in Dubai is needed right NOW. Why?
Dubai has a huge number of restaurants offering a range of cuisines for many budgets. New places open everyday. Competition for diners is fierce so it’s important for venues to get genuine feedback from real customers who regularly eat out.
Consistency of quality is often an issue. Have a read of this Linked In article about what happens when you review as a food blogger vs an anonymous paying diner.
There are big differences in quality of food and service received when we go for restaurant reviews as established food bloggers vs when we go as anonymous fee paying diners!
We eat out a lot, but most people you speak to will echo similar sentiments.
We know most restaurants appreciate genuine feedback but here’s what usually happens:
Diners only leave feedback if they’ve had a really good experience or a really bad one.
There’s often no one interested in taking your feedback seriously at the time of your dining experience and anyway most people would prefer to be anonymous when leaving feedback.
Tipps Brand new Mystery Dining concept from London
Introducing Tipps, the simplest and most cost-effective way to roll out a mystery dining program in the F&B sector. We know how important it is to have a very cost effective mystery dining program that’s easy to implement and uses genuine customers who regularly eat out.
Cost Effective mystery dining in Dubai
Tipps is a technology-based product, which allows for more cost-effectiveness than traditional Mystery Dining companies.
KEY POINTS connected to the mystery dining feedback concept from the UK now in the UAE.
Genuine feedback sent via an email report in real time sent to as many people as you like, from bona fide customers, not food bloggers or influencers is what it’s about.
It’s offering a free trial to select venues at the moment.
Key points about Tipps Mystery Dining in Dubai
- Operated via whatsapp on a mobile phone so no one knows who the mystery diner is
- Restaurants tailor their feedback questionnaire template and so get feedback on precisely what they need – are you a vegan, vegetarian or flexitarian ? No problem asking alcoholic beverages related questions either.
- Genuine insights collected at the time of the eating journey, not after the event. These insights are provided to the venue immediately via email giving scope to fix things fast.
- Mystery diners are regular customers, not food bloggers and are carefully vetted before hand via a screening process.
Negative feedback can be addressed quickly internally, in addition messages giving positive feedback can be fed into and amplified on social media channels, capitalising on things customers like and want more enabling social media campaigns to be in sync with what customers are looking for.